How THE iDOLM@STER Took Over Japan’s Idol Culture One Tap at a Time
Long before virtual idols were breaking YouTube records and VTubers were dominating livestream charts, there was THE iDOLM@STER—a humble arcade game with big dreams. Now a multimedia juggernaut with anime, concerts, rhythm games, and passionate fans who absolutely know the birthdays of all 13 original girls, iM@S (as fans affectionately call it) is one of